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Below are some of the benefits of joining a large number of organisations in becoming Micup partners.

Organisations/Corporates

How organisational/corporate partners benefit:

Increase in Brand Exposure and Product Promotion
- Expose your brand to large audiences by promoting your company logo on a re-usable cup, offering longer term exposure.
- Promote new products and events that you organise, providing increased value to event gift bags.
- Personalise Micup can to suit your branding requirements with a range of colour and branding options.
- Promote sponsors and partnerships on Micup.

Minimise corporate waste
- Micup helps to minimising corporate waste by reducing the use of disposal cups in the office environment.
- Take advantage of the MiCompost program, allowing Micup users access to sustainable end-of-life options.

Helping make your brand a leader
- Micup supplements the other corporate & social responsibility activities in your company, contributing to brand leadership and increasing brand equity.

Cafe’s

How Cafe partners benefit:

Reduce Costs and Bring in More Customers
- Reduce your cost to serve a coffee, join us in encouraging people to bring in their own MiCup.
- Become a Micup reseller. Cater for your eco conscious clients while encouraging sustainability in the cafe industry.
- Be part of our corporate rollout. Offer discounts for specifically branded cups, and gain an edge by attracting staff from organisations close to your cafe.

Maximise Business Exposure
- Be seen as an environmentally astute café (brand equity).
- Brand Micups the name of your cafe and sold in a range of colours, giving further exposure to your business and awareness among customers and other local coffee drinkers.
- For cafés serving fair-trade coffee, continue to move toward innovation and sustainability in the café industry.