Organisations, Partners and Individuals can all benefit by incorporating Micup into sustainability initiatives and reducing individual waste profiles, without compromising coffee lovers’ lifestyles.

Organisations/Corporates

How organisational/corporate partners benefit:

Increase in Brand Exposure and Product Promotion
- Expose your brand to large audiences by promoting your company logo on a re-usable cup, offering longer term exposure.
- Promote new products and events that you organise, providing increased value to event gift bags.
- Personalise Micup can to suit your branding requirements with a range of colour and branding options.
- Promote sponsors and partnerships on Micup.

Minimise corporate waste
- Micup helps to minimising corporate waste by reducing the use of disposal cups in the office environment.

Helping make your brand a leader
- Micup supplements the other corporate & social responsibility activities in your company, contributing to brand leadership and increasing brand equity.

Cafe’s

How Cafe partners benefit:

Reduce Costs and Bring in More Customers
- Reduce your cost to serve a coffee, join us in encouraging people to bring in their own MiCup.
- Become a Micup reseller. Cater for your eco conscious clients while encouraging sustainability in the cafe industry.
- Offer discounts for specifically branded cups, and gain an edge by attracting staff from organisations close to your cafe.

Maximise Business Exposure
- Be seen as an environmentally astute café (brand equity).
- Brand Micups the name of your cafe and sold in a range of colours, giving further exposure to your business and awareness among customers and other local coffee drinkers.
- For cafés serving fair-trade coffee, continue to move toward innovation and sustainability in the café industry.

For further information on how your organisation or cafe can engage us with your local community, please contact us.